About



BRAND CONCEPT
Who.A.U stands for "Who Are You", a new global brand with a passion for
the California lifestyle and a vintage luxury feel. Our brand premiers with
the most up-to-date trends and fashion - forward style, as well as traditional basics.
Who.A.U is your new one-stop shop, where you can find everything
from jeans, tops, and outerwear to accessories and comfy fleece.

Our mission is to encourage individual expression and excitement through fashion.
Our concept comes from the California Gold Rush of 1849, and we try to
project the pioneering spirit in our product.

CALIFORNIA LIFE
Both our store atmosphere and products designed to be laid-back and inviting.
Our company aims to project a fun, cool vibe through our music selection,
staff, and overall presentation. We strive to offer exceptional customer service and quality
products that allow our customers to express and expand their personal style.

VINTAGE LUXURY FEEL
Our product is made with care and attention to both fabrication and detail,
to showcase the casual ease and comfort of each item.
Quality fabrics, intensive treatments and contemporary style define our vision.